- AddressRavi Nagar Square, Nagpur.
- Emailinfo@grrasnagpur.in
- Contact No.+91 99759 98226
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What's App No.+91 99759 98226
What's App No.+91 99759 98226
Digital Marketing is a process of promoting services, products, brands or anything through the digital medium such as website, blog, email, mobile apps, social media & more. It is basically an art of getting customers to your business. Digital Marketing helps in creating & promoting brand awareness through Internet. Some facts -· Digital Marketing is next big thing in India as India is now 2nd largest Internet User Country in the world · People are using Facebook, YouTube, Blogs to find information and entertainment instead of TV, Radio, Newspaper, and Magazine now. · Now, Companies are advertising where people engage themselves i.e. online. · Digital Marketing is the fastest growing sector in India & lots of job opportunity coming up in this sector in India & companies offering a handsome salary to Digital Marketing Professional for managing online promotional activities.
Digital marketing is the way to promote your products, services or your brand through online mediums in order to extract maximum benefits from it. While many people are aware of only a couple of ways of digital marketing, there are dozens of ways in which you can promote yourself or your business . This JOB ORIENTED program is designed in such a way that a candidate is able to overall develop his skills in this field , also at the same time works in the Digital Marketing Team of ours so that he is able to have a Live Industry Exposure . Overall grooming , along with Softskills and Communication Skills training also plays an important role .
| Tracks | Regular Track |
|---|---|
| Training Duration | 500 hours |
| Training Days | 180 days |
● What is marketing?
● How we do Marketing?
● What is Digital Marketing?
● Benefits of Digital marketing over Traditional marketing
● Digital marketing platforms and Strategies
● Defining Marketing Goals
● Latest Digital marketing trends
· Industry Applications
· Website planning and creation
· Domain and Hosting Setup
· WordPress and Blogger site setup
· Content Writing and Marketing
· Professional Blogging
· Keyword Analysis
· Competitors Analysis
● How the search engine works?
● Components of Search Engines
● Introduction to Keyword Research
● Types of Keywords
● Keyword Research Methodology
● Business Analysis & Categorization
● Google Keyword Planner
● Market Research and Analysis
● New Keyword Ideas
● Competition Analysis
● Finalizing the Keywords
● Introduction to Onpage
● What is Webmaster Tools
● Verification Process in GWMT
● Selecting Target Location
● Onpage Analysis Methodology
● Fundamental On-page Factors
● Website Speed
● Domain name in SEO
● URL Optimization
● Title Tag Optimization
● Meta Tags Optimization
● Content Optimization
● Sitemaps Generation
● Using Robot.txt in Site URL
● Redirecting Techniques
● Canonical Links
• Social Media Marketing plan (working in groups)
•Creating a facebook page
•Visual identity of a Facebook page
• Types of publications
• Exercise: Making a Facebook page (working in groups)
• Business opportunities and Instagram options
• Optimization of Instagram profiles
• Integrating Instagram with a Web Site and other social networks
• Keeping up with posts
• Business tools on LinkedIn
• Creating campaigns on LinkedIn
• Analyzing visitation on LinkedIn
• Creating business accounts on YouTube
• YouTube Advertising
• YouTube Analytics
• Social Media Post creation
• YouTube SEO
• E-Commerce Marketing
• E- Commerce Website SEO
• Facebook Ads
•Creating Facebook Ads
• Ads Visibility
• Google Display advertisement
• Online advertisement
• Dropshipping
• E-mail marketing
• E-mail marketing plan
• E-mail marketing campaign analysis
• Remarketing
• Google AdWords- creating accounts
•PPC Advertising (Google AdWords)
● Introduction to Paid Marketing
● Google Account setup
● Interface Tour and Billing Settings
● Account Structure
● Campaigns settings
● AdGroup setup
● Keyword Match Types
● Keyword Research Tools
● Understanding Ad Auction
● What is Quality Score
● Factors to improve Quality Score
● Types of CPC’s
● Bidding strategies
● Ad Formats
● Ad Guidelines
● Ad Extensions
• Google AdWords- types
• Exercise: Google AdWords (working in groups)
•How to get freelance projects
·Personal Branding
·Influence Marketing
·Digital marketing Strategy
·Keeping up with conversions
·Recapitulation: - lessons learned
·student satisfaction survey
·Digital Marketing Budgeting -
resource planning
- cost estimating
- cost budgeting
- cost control
•How to grab Digital Marketing
works/projects/Freelance projects?
1.You will be doing SEO with Domain Hosting concepts,on page SEO , How to use google analytics , google console personal branding, keyword analytics and image optimisation
2.You will be doing SEO off page work with back linking using article submissions, blog commenting , blog posting ,guest posting , question answering etc .
3.You will be doing SMO for profile creation, wall posting , event creation , page creation , tagging, group sharing etc .
4.You will be doing SMM , How to create facebook ad manager , how to create campaign , how to control budget, create relevance audience etc
5.You will be doing SEM , how to create campaigns , maintain a budget , CPC management , enhancing CTR,How to all analytic and conversion code etc
6.Email marketing through campaigns , contact management, Understand email deliverability, Outlining the design and Analysis of your marketing email, use of MailChimp (email marketing tool )
7.You will be doing Affiliate Marketing , where to apply and how
8.You will be doing Content Writing , how to write Better Quality Content Which Ranks faster at Search Engines, Picking up right short and long tail keywords, How to write engaging web content , Optimizing content for SEO.
9.You will be doing Whatsapp Marketing , Google Analytic and Google AdSense.
- SEO (Search Engine Optimisation)
- 1 ON PAGE
- A)Structure of website
- B)Importance of Domain and hosting
- C)URL structure
- D)website content
- E)Importance of sitemap.xml
- F)Importance of robot.txt
- G) How to use Google analytic
- HHow to use Google Console
- I)Structure data
- J)Internal linking
- K)Html Tags 3
- L)Keyword research
- M)AMP Page Optimization
- N)Image Optimization
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- 2 OFF PAGE
- A)Article Submission
- B)Blog Commenting
- C)Classified Submission
- D)Document Submission
- E)Directory Submission
- F)Forum submission
- G)Guest Posting
- H)Image Submission
- I)Ping submission
- J)RSS Submission
- K)Video submission
- L)Web 2.0 submission
- M)PPT submission
- N)Info graphic Submission
- O)Search engine submission
- P)Profile creation submission
- Q)Blog submission
- R)Social bookmarking
- S)Business Listing
- T)Question answering
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- SMO (Social Media Optimization)
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- A.Profile Creation
- B.Wall post publishing
- C.Event Creation
- D.Group Creation
- E.Company/Business Page Creation
- F.Tagging of friends
- G.Account Security Points
- H.Group Sharing
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- SMM (Social Media Marketing)
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- A.Profile Creation
- B.Wall post publishing
- C.Event Creation
- D.Group Creation
- E.Company/Business Page Creation
- F.Tagging of friends
- G.Account Security Points.
About Yourself Introductions.
Grammar & Vocabulary
Interview & Types of interview.
Different Rounds of Interview.
Preparation of personal Interview.
Group Discussions.
Report & Business Email Writings.
Creating Presentations & Presenting Skills.
Resume Writing
Body Language & What To Wear skills.
Telephonic Conversation skills
Mock Interviews.
Certifications play an important role in industry standard validation hence pursuing and achieving Global certifications of Google and Hubspot allows students and professionals to acquire and practice some of the career-readiness skills, such as critical thinking, focusing, and the ability to priority.
These are following certifications covered under our training program.
- 6 Google Adwords certifications
- Google Analytics Certifications
- Google Mobile Sites Certifications
- Google Digital Sales Certifications
- Hobspot Inbound Marketing Certifications
- Hubspot Content Marketing Certifications
- Hubspot Social Media Certifications
- GRRAS Digital marketing Certification
- This is one of the highest demand job in Digital world and in today's scenario every company needs a professional who can continue up the ranking of a website or company in google search.The starting package start from 15-30 k and scaled up according to your capability and efficiency
- People who handle SEO , SMO , Blogging , Blog posting , Email Marketing, affiliate marketing, Team Handling and Running Ads for the organisations are collectively hired as Digital Marketing Executive in companies who are then promoted on higher positions as Digital marketing Managers.
- People can also persue a separate field if they have good command on language, their writing skills are apt and from the point of view of SEO ,they can write well. Such people can apply for the posts of Content Writers in various organisation who have this post in their Digital Marketing Team.
- People who are well skilled at Search Engine Optimization and can rank the websites on google using Keyword Analysis , Google Webmaster, Blog postings, Ad promotions etc . Solely the SEO TEAM takes care of Off-page and On-page SEO so as to generate organic and inorganic traffic for the organisation .
Communication skills preparation
Lifetime Career support
100% Job Guarantee
Live Project Assessment
Weekly analysis and reports
Live industry training in our company
