Talking about career prospects in India, digital marketers have become one of the most sough-after individuals in the job arena. Digital marketing courses are amongst one of the most boomed and hyped in the market. However, a true digital marketer is someone who is an all-rounder and has knowledge about all the aspects of digital marketing. And to become expert in SEO ( Search Engine Optimisation ) , you need to have a knowledge of Off page SEO and On Page SEO at the same time . Thus, Grras is the one which will help you become an all rounder of SEO for maximum benefits and career exposure. Our course exposes you to the whole digital marketing package and provides you basic knowledge of web development and soft skills training as well, making you a master of all.
The inclination towards online means of purchasing has led the businesses into realizing that in order to survive in the cut throat competitive world they have to take the aid of digital marketing. This is especially more true for businesses that are breeding in the bigger cities throughout the country.So marketing through SEO is the way to promote your products, services or your brand through online mediums especially through Search Engines like GOOGLE, YAHOO, BING etc in order to extract maximum benefits from it.While many people are aware of only a couple of ways of digital marketing,there are dozens of ways in which you can promote yourself using tools and techniques used to do SEO. You will get acquainted with all these techniques and more with our SEO Training program at GRRAS.
| Tracks | Regular Track | Full day (Fastrack ) |
|---|---|---|
| Training Duration | 60 hours | 60 hours |
| Training Days | 30 days | 7 days |
● How the search engine works?
● Components of Search Engines
● Introduction to Keyword Research
● Types of Keywords
● Keyword Research Methodology
● Business Analysis & Categorization
● Google Keyword Planner
● Market Research and Analysis
● New Keyword Ideas
● Competition Analysis
● Finalizing the Keywords
● Introduction to On Page
● What is Webmaster Tools
● Verification Process in GWMT
● Selecting Target Location
● On Page Analysis Methodology
● Fundamental On-page Factors
● Website Speed
● Domain name in SEO
● URL Optimization
● Title Tag Optimization
● Meta Tags Optimization
● Content Optimization
● Sitemaps Generation
● Using Robot.txt in Site URL
● Redirecting Techniques
● Canonical Links
● Rich Snippets
● What is Link Building
● Types of Linking Methods
● Do Follow Vs No Follow Link building Guidelines
● Linking Building Methodology
● Links Analysis Tools
● Directory Submissions
● Local Business Directories
● Social Bookmarking
● Using Classifieds for Inbound traffic
● Question and Answers
● Blogging & Commenting
● Guest Blogging >
● What is Local SEO?
● Importance of Local SEO
● Submission to Google My Business
● Completing the Profile
● Local SEO Ranking Signals
● Local SEO Negative Signals
● Citations and Local Submissions
•Website Position Analysis
•Website Monthly Reports
•Writing the SEO content
•Exercise: Writing the SEO content (working in groups)
Optimization of Websites
MS Expression Web
•CRM platform
•CRM models
•Exercise: CRM strategy
•Introduction to Web analytics
•Web analytics – levels
•EXERCISE: Creating websites, MS Expression (working in groups)
1.Hubspot SEO Certification
2 GRRAS SEO Certification
- People who are well skilled at Search Engine Optimization and can rank the websites on google using Keyword Analysis , Google Webmaster, Blog postings, Ad promotions etc . Solely the SEO TEAM takes care of Off-page and On-page SEO so as to generate organic and inorganic traffic for the organisation .
- People who handle SEO , SMO , Blogging , Blog posting , Email Marketing, affiliate marketing, Team Handling and Running Ads for the organisations are collectively hired as Digital Marketing Executive in companies who are then promoted on higher positions as Digital marketing Managers.
- This is one of the highest demand job in Digital world and in today's scenario every company needs a professional who can continue up the ranking of a website or company in google search.The starting package start from 15-30 k and scaled up according to your capability and efficiency
Placement Assistance
Live Project Assessment
Lifetime Career Support
Lifetime Training Membership (Candidate can join same course again for purpose of revision and update at free of cost at our any center in India or you can solve your query by online help)