- AddressRavi Nagar Square, Nagpur.
- Emailinfo@grrasnagpur.in
- Contact No.+91 99759 98226
-
What's App No.+91 99759 98226
What's App No.+91 99759 98226
Talking about career prospects in India, digital marketers have become one of the most sough-after individuals in the job arena. Digital marketing courses are amongst one of the most boomed and hyped in the market. However, a true digital marketer is someone who is an all-rounder and has knowledge about all the aspects of digital marketing. Thus, while hundreds of institutes out there providing digital marketing certification course program that claim to provide you with the best knowledge about digital marketing, Grras is the one which will help you become an all rounder for maximum benefits and career exposure. Our course exposes you to the whole digital marketing package and provides you basic knowledge of web development and soft skills training as well, making you a master of all.
The inclination towards online means of purchasing has led the businesses into realizing that in order to survive in the cut throat competitive world they have to take the aid of digital marketing. This is especially more true for businesses that are breeding in the bigger cities throughout the country. The definition is both easy as well as difficult. Easy because simply put, digital marketing is the way to promote your products, services or your brand through online mediums in order to extract maximum benefits from it. While many people are aware of only a couple of ways of digital marketing, there are dozens of ways in which you can promote yourself.
| Tracks | Regular Track | Full day (Fastrack ) |
|---|---|---|
| Training Duration | 90 hours | 90 hours |
| Training Days | 90 days | 15 days |
● What is marketing?
● How we do Marketing?
● What is Digital Marketing?
● Benefits of Digital marketing over Traditional marketing
● Digital marketing platforms and Strategies
● Defining Marketing Goals
● Latest Digital marketing trends
· Industry Applications
· Website planning and creation
· Domain and Hosting Setup
· WordPress and Blogger site setup
· Content Writing and Marketing
· Professional Blogging
· Keyword Analysis
· Competitors Analysis
How the search engine works?
Components of Search Engines
Keyword Research and Competition
Introduction to Keyword Research
Types of Keywords
Keyword Research Methodology
Business Analysis & Categorization
Google Keyword Planner
Market Research and Analysis
New Keyword Ideas
Competition Analysis
Finalizing the Keywords
Introduction to Onpage
What is Webmaster Tools
Onpage Analysis Methodology
Fundamental On-page Factors
Website Speed
Domain name in SEO
URL Optimization
Title Tag Optimization
Meta Tags Optimization
Content Optimization
Sitemaps Generation
Using Robot.txt in Site URL
Redirecting Techniques
Canonical Links
Rich Snippets
What is Link Building
Types of Linking Methods
DoFollow Vs. NoFollow Link building Guidelines
Linking Building Methodology
Links Analysis Tools
Directory Submissions
Local Business Directories
Social Bookmarking
Using Classifieds for Inbound traffic
Question and Answers
Blogging & Commenting
Guest Blogging
What is Local SEO?
Importance of Local SEO
Submission to Google My Business
Completing the Profile
Local SEO Ranking Signals
Local SEO Negative Signals
Citations and Local Submissions
Website Position Analysis
Website Monthly Reports
Writing the SEO content
Exercise: Writing the SEO content (working in groups)
Web design
Optimization of Web sites
EXERCISE: Creating web sites, MS Expression (working in groups)
Introduction to CRM
CRM platform
CRM models
Exercise: CRM strategy (working in groups)
Introduction to Web analytics
Web analytics – levels
Social Media Marketing plan (working in groups)
Creating a facebook page
Visual identity of a Facebook page
Types of publications
Exercise: Making a Facebook page (working in groups)
Business opportunities and Instagram options
Optimization of Instagram profiles
Integrating Instagram with a Web Site and other social networks
Keeping up with posts
Business tools on LinkedIn
Creating campaigns on LinkedIn
Creating business accounts on YouTube
YouTube Advertising
YouTube Analytics
Social Media Post creation
YouTube SEO
E-Commerce Marketing
E- Commerce Website SEO
Creating Facebook Ads
Ads Visibility
Online advertisement
Dropshipping
E-mail marketing
E-mail marketing plan
E-mail marketing campaign analysis
Remarketing and Re-targetting through Ads
Google AdWords- creating accounts
PPC Advertising (Google AdWords)
Introduction to Paid Marketing
Google Account setup
Interface Tour and Billing Settings
Account Structure
Campaigns settings
AdGroup setup
Keyword Match Types
Keyword Research Tools
Understanding Ad Auction
What is Quality Score
Factors to improve Quality Score
Types of CPC’s
Bidding strategies
Ad Formats
Ad Guidelines
Ad Extensions
Google AdWords- types
Exercise: Google AdWords (working in groups)
How to get freelance projects
Personal Branding
Influence Marketing
Digital marketing Startegy
Keeping up with conversions
Recapitulation: - lessons learned
student satisfaction survey
Digital Marketing Budgeting - resource planning
cost estimating
cost budgeting
cost control
How to grab Digital Marketing works / projects /Freelance projects?
Certifications play an important role in industry standard validation hence pursuing and achieving Global certifications of Google and Hubspot allows students and professionals to acquire and practice some of the career-readiness skills, such as critical thinking, focusing, and the ability to priority. These are following certifications covered under our training program .
1.Google Ads Certification
2. Google Analytics Certification
3. Google Digital Marketing Certification
4. Google Mobile Site Certification
5. Hubspot Inbound Marketing Certification
6. Hubspot Content Marketing Certification
7. Hubspot Social Media Certification
8. Hubspot Email Marketing Certification
9. GRRAS Digital marketing Certification
- People who are well skilled at Search Engine Optimization and can rank the websites on google using Keyword Analysis , Google Webmaster, Blog postings, Ad promotions etc . Solely the SEO TEAM takes care of Off-page and On-page SEO so as to generate organic and inorganic traffic for the organisation .
- People can also persue a separate field if they have good command on language, their writing skills are apt and from the point of view of SEO ,they can write well. Such people can apply for the posts of Content Writers in various organisation who have this post in their Digital Marketing Team.
- People who handle SEO , SMO , Blogging , Blog posting , Email Marketing, affiliate marketing, Team Handling and Running Ads for the organisations are collectively hired as Digital Marketing Executive in companies who are then promoted on higher positions as Digital marketing Managers.
- This is one of the highest demand job in Digital world and in today's scenario every company needs a professional who can continue up the ranking of a website or company in google search.The starting package start from 15-30 k and scaled up according to your capability and efficiency.
Placement Assistance
Live Project Assessment
Lifetime Career Support
Lifetime Training Membership (Candidate can join same course again for purpose of revision and update at free of cost at our any center in India or you can solve your query by online help)
